Improve ad yield with relevant, contextual targeting on TV.
Gain clarity on your content with contextual TV segments
Build a complete profile of the language, topics and sentiment within your programmes. Find new opportunities by enabling more targeting options for advertisers.
Advanced Targeting
Identify every relevant moment within a programme using sentence-by-sentence content analysis.
Increased Relevancy
Allow advertisers to target the audience at the right moment, with the right message.
Improved Engagement
Offer more targetted and effective ad campaigns to grow advertiser trust and loyalty.
Ensure brand safety while expanding relevant inventory for advertisers.
Build standardised segments that allow advertisers to find moments that align closely with their brand, without over-reliance on the usual programmes.
Categorise your programming content in three steps
7th Minute are leaders in processing, analysing, and segmenting TV programme transcripts. Topic segments align with The IAB's content taxonomy 3.0 to standardise opportunities for increased relevancy in advertising
Data Processing
Programming transcripts are captured and processed using 7th Minute’s NLP technology.
Language Analysis
Sentence-by sentence analysis of the transcripts is completed, providing entity, topic and sentiment labels.
Segmentation & Delivery
Data is segmented by topic and delivered in a structured format that can be combined with existing datasets.
Leave your details... and we'll be in touch within 24 hours
If you're interested in learning more about how 7th Minute's contextual data can benefit your business, please don't hesitate to contact us.
We would love to answer your questions, and provide more information on our solutions.
