Get exact numbers with our TV analytics tools

Precisely measure how much exposure your brand is getting through TV.

Types of data you get with 7M Discovery:

Total mentions over time:

• With 7M Discovery, you can track how mentions change over time for your brand, competitor, or industry
• Our platform offers 6 months of TV data for free or 18 months on a PRO account
• Find trends in mentions and complete a year-on-year analysis to see how your share of TV voice changes
• Compare your mention trends to those of your competitors

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Mentions by hour of day:

• See when mentions of your terms are most likely to happen with 7M Discovery
• Use this information to support future planning and reach your audience at the right time

Mentions by channel:

• Use 7M Discovery to see mentions by channel and find the channels where your brand is most likely to be mentioned
• Align your brand with channels that reach your target audience

Mentions by programme:

• Find programmes that naturally align with your product or service using 7M Discovery
• See the programmes that your competitors are trying to reach and discover new opportunities for advertising and partnerships

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What can you monitor? 

Monitor what's been said:

• Search for brand or product terms to see how they are mentioned on TV
• Use the ad and programme filter to split mentions between those occurring during ad breaks and those happening during programming

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Monitor how often it's said:

• Use the total mentions over time feature to see how mentions change for your brand, competitor, or industry
• View trends in mentions and complete a year-on-year analysis to see how your share of TV voice changes
• Compare your mention trends to those of your competitors

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Monitor where it has been said:

• See mentions by channel to find the channels where your brand is most likely to be mentioned
• Align your brand with channels that reach your target audience

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Monitor when it has been said:

• See when mentions of your terms are most likely to happen with the mentions by hour of day feature
• Use this information to support future planning and reach your audience at the right time

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TV data analytics use cases: 

7M Discovery’s TV analytics can be used in a variety of ways to gain insights and make data-driven decisions about TV programming and advertising:

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• Monitor competitor activity: TV analytics can help you track your competitors' TV activity, including their ad campaigns, programming, and audience reach. This can help you stay informed about what they're doing and make strategic decisions about your own TV efforts.

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• Justify ad budgets: TV analytics can provide valuable data to support your ad budget decisions. By understanding your own and your competitors' TV performance, you can make a stronger case for investing in TV advertising or adjusting your ad spend.

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• Build marketing strategies: Companies can use TV analytics to support their marketing strategies by promoting new products based on what competitors are advertising, explaining changes in account performance, or finding new audiences to target.

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• Understand audiences: TV analytics can be used to understand the channels and times when a company's content is most likely to be mentioned, allowing the company to align its programming with the preferences of its audience.

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• Create reports: TV analytics can help you generate reports that demonstrate the value of your TV efforts to your stakeholders. You can use data from TV analytics to create compelling presentations and reports that showcase your results and provide concrete data to support your recommendations.

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Data analytics in 3 easy steps:

• Search for your brand or product terms: Use the search bar to enter the terms that you want to track on TV. You can search for specific brands, products, or industry keywords.

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• Use filters to refine your search: 7M Discovery offers a range of filters, including the ad and programme filter, the channel filter, and the date filter. Use these filters to narrow down your search and find specific mentions that meet your criteria.

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• Analyse the data: Once you've run your search, you can use charts to understand your results. Use the multi-term comparative search feature to compare your results to those of your competitors.