Analyse competitor brand mentions on TV

Gain insight into how many times and when your competitors are mentioned on TV

‍

‍

How TV competitor analysis works on 7M Discovery

With 7M Discovery you can search for mentions of your competitor’s brands and products on TV.

‍

Search

• Use the search bar to enter brand or product terms you're interested in
  
  

Refine

• Use the date filter to choose your desired lookback window
  Select a longer timeframe to view trends
  Search for the past week to have an up-to-date view on your competitor's activity
• Use the channel filter to search for mentions on a specific channel

Segment

• Use the ad and programme filter to split mentions between ad breaks and TV programmes.

‍

Compare

• Use the multi-term comparative search function to add and compare your own brand or product mentions to those of your competitors

‍

The features that shine a light on your TV competition

Ad & Programme Filter:

• See which competitor mentions happen during ad breaks (paid) or TV programming (organic) content
• Use the ad filter to analyze competitor campaign strategies
• Use the programme filter to see when and where competitors are being talked about on TV

‍

Mentions over time

• See how competitor mentions trend over time
• Analyze seasonal and advertising patterns to plan effectively

‍

Hour of day 

• See when competitors are most likely to be mentioned
• Use this information to decide when to target their audiences

‍

Channel & Programme

• Understand the type of content on which competitors are advertising or being mentioned
• Learn about the audiences they are trying to reach and find new opportunities for your brand

‍

Download report

• Download reports to share with your team or include in your next report

‍

‍

Use cases:

TV data can be a valuable tool in completing your competitor profile. With competitor insights, you can better support your planning, reporting, and content creation. Some specific use cases include:

‍

• Justifying ad budgets through competitor benchmarking
• Creating content for trending products based on competitor mentions
• Finding new audiences to target through competitor conquesting