Glossary of terms | 7th Minute

Welcome to our TV industry glossary! In this section, we aim to provide you with a comprehensive understanding of the key terms and concepts used in the industry.

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Advanced TV: A term used to describe the use of data and technology to enhance the TV viewing experience. This includes the use of programmatic advertising, addressable advertising, and data-driven targeting. Example: Sky AdSmart

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AVOD (Ad-Supported Video on Demand): A type of streaming service that is supported by advertising. Users can access the content for free, but they must watch ads in order to do so. Example: All 4

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BVOD (Broadcaster Video on Demand): A type of streaming service offered by a TV broadcaster. Users can access a range of TV programmes and films, either for free (supported by advertising) or for a fee (subscription-based). Example: BBC iPlayer

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Broadcast Data: Data collected from TV broadcasts, including information on the programmes being aired, the channels they are being aired on, and the demographics of the viewers. Example: BARB (Broadcasters' Audience Research Board)

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CTV (Connected TV): A type of TV that is connected to the internet, allowing users to access streaming services and other online content. Example: Xbox, Apple TV

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FAST (Free Ad-Supported TV): A term used to describe TV content that is available for free to viewers and supported by advertising. Example: UKTV Play

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Linear TV: Traditional TV programming that is broadcast at a specific time and can only be watched live. Example: BBC One

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OTT (Over-The-Top): A term used to describe the delivery of video content over the internet, bypassing traditional cable or satellite television providers. Example: Netflix

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Programme-Level Data: Data collected at the programme level, including information on the content of the programme, the audience it was shown to, and the results it achieved. Example: Thinkbox

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SVOD (Subscription Video on Demand): A type of streaming service that requires users to pay a monthly or annual subscription fee in order to access the content.

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